PRODUCT

DESIGNER

Passionate and inventive designer of innovative “outside of the box” ideas and concepts.

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// NO AI WAS USED OR HARMED IN THE MAKING OF THESE DESIGNS //

I strive to design unique and human centered solutions

WHAT I DO

UX/UI. WIREFRAMING.
PROTOTYPING. USER TESTING. DSM. ICONS. MOTION. WEB DESIGN. BRANDING. LOGOS. AI.
PRINT DESIGN.
MARKETING.

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01.

DISCOVERY

The initial stage begins with understanding business and user objectives, performing market research and competitive analysis, and conducting user interviews to establish user personas and validate assumptions.

MY PROCESS

02.

IDEATION

This is the brainstorming stage where 'How might we' questions are generated, user flows are constructed, information architecture is established and wireframes are created. The layout and content are structured to align with user and business goals, ensuring technical feasibility.

03.

DESIGN

In this stage, wireframes are transformed into low-fidelity designs or pixel-perfect prototypes including interactive elements and animations. Asset packs and documentation are prepared for developer handover.

04.

TESTING

In this final stage, the prototype thoroughly user tested to gather feedback, leading to iterative designs and flow adjustments. The process also includes A/B testing, usability analysis, and quality assurance. Further changes are made to the designs or flow and retested until the experience is intuitive and satisfying.