I strive to design unique and human centered solutions
WHAT I DO
UX/UI. WIREFRAMING.
PROTOTYPING. USER TESTING. DSM. ICONS. MOTION. WEB DESIGN. BRANDING. LOGOS. AI.
PRINT DESIGN.
MARKETING.
01.
DISCOVERY
The starting point is understanding — what the business needs, what users actually do, and where the two don't quite match. Market research, competitive analysis, and user interviews all feed into this. The goal is to form clear assumptions before anything gets designed.
MY PROCESS
02.
IDEATION
With the problem defined, I move into flow work. User flows, information architecture, "How Might We" questions, and early wireframes. This stage is about structure — making sure the content and layout serve both the user and the business before a single component gets styled.
03.
DESIGN
In this stage, wireframes are transformed into low-fidelity designs or pixel-perfect prototypes including interactive elements and animations. Asset packs and documentation are prepared for developer handover.
04.
TESTING
In this final stage, the prototype is thoroughly tested with real users to gather feedback, leading to iterative designs and flow adjustments. The process also includes A/B testing, usability analysis, and quality assurance. Further changes are made to the designs or flow and retested until the experience is intuitive and satisfying.
RECENT WORK
01.
PROJECT NAMES: AX-0X6251AB • AX-0X6252AB • AX-0X6253AB
ABODOO
SENIOR PRODUCT DESIGNER • MAY 2024 - DEC 2025 • AI PLATFORM
AI drive skills mapping and talent analytics. Sole designer across multiple platforms and clients.
02.
PROJECT NAMES: AX-0X5231PL • AX-0X5232PL • AX-0X5233PL
PLENTIFIC
DIGITAL PRODUCT DESIGNER • APR 2021 - JAN 2024 • PROPTECH SAAS
Property repairs and maintenance platform. New feature design, enterprise demo prototypes, mobile UX improvements, and design process improvements across the team
03.
PROJECT NAMES: AX-0X4201CY
CYCLOID
UX/UI DESIGNER • APR 2020 - DEC 2020 • DEVOPS PLATFORM
Full UX refactor of a DevOps framework platform for a 12 person global team. Site maps, user flows, wireframes, high-fidelity prototypes, and a complete DSM library.
