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WHO AM I

I'm a versatile designer with expertise in UX/UI, digital, print, 3D, and AI. Passionate and adaptable, I deliver innovative, data-driven solutions that drive user engagement and business growth for brands of all sizes. With over a decade of experience, my skills encompasses wireframing, prototyping, brand identity, marketing, A/B testing, and growth hacking. I excel at collaborating with cross-functional teams or on my own to transform ideas into seamless digital experiences—now enhanced by AI-driven insights for smarter, more predictive design.

 

A dynamic team player with a can-do attitude and exceptional interpersonal skills, I have a proven record of leading design and marketing departments, creating digital and print artwork, developing wireframes, prototypes, and animations, and executing A/B testing. My expertise also extends to UX/UI design for websites and apps, brand identity development, and HTML.

 

Passionate about design and always eager to push the boundaries, I am a motivated individual who excels in fast-paced, deadline-driven environments. Taking projects from concept ideas to polished deliverables. I bring a wealth of innovative ideas and concepts that are truly "outside of the box” without or with AI.

EXPERTISE

App Design

  • A/B testing

  • Accessibility and Inclusive Design

  • Agile/Scrum Methodologies

  • Copy writer

  • Cross-Functional Collaboration

  • Data-Driven Design

  • Design Ethics

  • Design systems creation and management

  • Heuristic Evaluation

  • High-Fidelity Mockups and Prototyping

  • Information architect

  • Interaction Design

  • Journey mapping

  • Persona Development

  • Quality assurance and control

  • Responsive Design

  • Sprint

  • UI Animation

  • User flows

  • User testing

  • UX Leadership

  • UX Research

  • UX/UI Design

  • Wireframing

Web Design

  • Cross-Browser & Multi-Platform Compatibility

  • Custom Iconography

  • Email & Newsletter Design

  • Landing Page Design & Optimization

  • Responsive Web Design

  • Search Engine Optimization (SEO)

  • Social Media Graphics & Ad Design

  • Web Accessibility & Compliance

  • Web Safe Fonts & Typography

Digital Design

  • 3D Modeling, Rendering & Prototyping

  • AI & Machine Learning Interface Design

  • Animation & Motion Graphics

  • Art Direction & Concept Development

  • Digital Advertising & Marketing Design

  • Digital Art & Illustration

  • Icon & Infographic Design

  • Logo & Brand Identity Design

  • Social Media Content & Campaigns

  • Storyboarding & Concept Visualization

  • Typography & Visual Hierarchy

Print Design

  • Book & Magazine Cover Design

  • Brochure & Flyer Design

  • Business Cards & Stationary Templates

  • Event & Wedding Invitations

  • Large Format & Poster Design

  • Packaging & Label Design

  • Packaging Design

  • Print Production & Resin 3D Printing

MY PROCESS

01.

DISCOVERY

The initial stage begins with understanding business and user objectives, performing market research and competitive analysis, and conducting user interviews to establish user personas and validate assumptions.

02.

IDEATION

This is the brainstorming stage where 'How might we' questions are generated, user flows are constructed, information architecture is established and wireframes are created. The layout and content are structured to align with user and business goals, ensuring technical feasibility.

03.

DESIGN

In this stage, wireframes are transformed into low-fidelity designs or pixel-perfect prototypes including interactive elements and animations. Asset packs and documentation are prepared for developer handover.

04.

TESTING

In this final stage, the prototype thoroughly user tested to gather feedback, leading to iterative designs and flow adjustments. The process also includes A/B testing, usability analysis, and quality assurance. Further changes are made to the designs or flow and retested until the experience is intuitive and satisfying.

My process chart.jpg

PROGRAMS

Experience

Senior Product Designer

abodoo | Remote

May 2024 - Dec 2025

Worked remotely as a UX/UI designer at abodoo, an AI-driven skills mapping and job matching platform connecting talent with opportunities worldwide, elevating the user experience through intuitive designs and data-driven improvements.

 

Responsibilities:

  • Designed and developed user flows, wireframes, interactive prototypes, and UI handover specifications to streamline navigation and boost engagement.

  • Researched market and users to uncover pain points, informing enhancements for better usability and retention.

  • Implemented best practices and design methodologies in redesigns, including refined user flows, clearer copy, and consistent page structures for a seamless experience.

  • Created marketing assets like pitch decks, visual prototypes, infographics, and website content to promote the company and product, attracting investors and supporting growth.

  • Produced how-to videos and introduction videos to explain products.

  • Built and maintained DSM library.

  • Designed dashboards and graphs.

  • Improved onboarding process.

  • Participated in feature backlog brainstorming.

  • Maintained and improved company and product website.

 

This role fuels my drive for user-centered innovation, especially with AI at the core, and I'm geared up to keep pushing boundaries in advanced AI projects.

Key Skills: A/B Testing, Accessibility and Inclusive Design, Agile/Scrum Methodologies, AI for design, Artificial Intelligence (AI), Branding and identity, Budget Tracking and Management, Communication and Presentation Skills, Complex problem-solving, Concept design, Concept development, Copywriting, Cross browser compatibility, Cross-Functional Collaboration, Customer Journey Mapping, Data-Driven Design, Design Ethics, Design Sprints, Design Systems & Style Guides, Design thinking, Digital illustration, Ethnographic research, Google design sprints, Graphic design, Growth Hacking, HTML, Iconography, Information Architecture, Interactive design, Leadership, Market Research, Marketing, Mentoring and Leadership, Project Management, Prototyping, Responsive and adaptive Design, Responsive Web Design, SEO, Social media marketing, Storyboarding, Strategic thinking, Usability Evaluation, Usability Testing, User Experience (UX), User Experience Design, User Flows, User interface design, User research, User-Centered Design, Video Production, Visual Design, Web design, Web Safe Fonts & Typography, Wireframing

 

Programs Used: Atlassian, Canva, ElevenLabs, Figma, Google Suite, Grok, Jira, Loveable, Maze.co, Miro, Slack

Digital Product Designer

Plentific | Remote

Apr 2021 - Jan 2024

Worked remotely for a property repairs and maintenance SaaS platform, designing new features, improving the user experience, implement new design processes and create demo prototypes to be used to acquire new clients. 

 

Responsibilities:

  • Collaborated with Project managers to implement new features

  • Researched market

  • Copy writer

  • Introduced new design process

  • Implemented user testing

  • Designed and developed user flows, wireframes, working prototypes and UI handover specifications for both desktop and mobile

  • Updated and maintained DSM library

 

Key Skills: A/B Testing, Accessibility and Inclusive Design, Agile/Scrum Methodologies, Branding and identity, Budget Tracking and Management, Communication and Presentation Skills, Complex problem-solving, Concept design, Concept development, Copywriting, Cross browser compatibility, Cross-Functional Collaboration, Customer Journey Mapping, Data-Driven Design, Design Ethics, Design Sprints, Design Systems & Style Guides, Design thinking, DevOps, Digital illustration, Ethnographic research, Graphic design, Growth Hacking, HTML, Iconography, Information Architecture, Interactive design, Leadership, Market Research, Marketing, Project Management, Prototyping, Responsive and adaptive Design, Usability Evaluation, Usability Testing, User Experience Design, User Flows, User interface design, User research, User-Centered Design, UX/UI Design, Visual Design, Web design, Web Safe Fonts & Typography, Wireframing

Programs Used: Abstract, Anima plugin, Atlassian, Craft, Figma, Google Suite, HotJar, InVision App, InVision Studio, Invision DSM, Maze.co, Sketch,  Slack

UX Designer

Cycloid | Remote

Apr 2021 - Jan 2024

Worked remotely on refactoring DevOps platform to improve the user experience, implement processes and consult team on UX best practices.
 

Responsibilities:

  • Designed site maps and user flows

  • Designed and developed wireframes, working prototypes and UI handover specifications

  • Researched the market and user to understand their frustrations while implementing best practices and other design methodologies in the entire redesign of the platform ranging from better user flows, clearer copy, more consistent page structure for an overall better user experience.

 

Key Skills: A/B Testing, Accessibility and Inclusive Design, Agile/Scrum Methodologies, Branding and identity, Budget Tracking and Management, Communication and Presentation Skills, Complex problem-solving, Concept design, Concept development, Copywriting, Cross browser compatibility, Cross-Functional Collaboration, Customer Journey Mapping, Data-Driven Design, Design Ethics, Design Sprints, Design Systems & Style Guides, Design thinking, DevOps, Digital illustration, Ethnographic research, Graphic design, Growth Hacking, HTML, Iconography, Information Architecture, Interactive design, Leadership, Market Research, Marketing, Project Management, Prototyping, Responsive and adaptive Design, Usability Evaluation, Usability Testing, User Experience Design, User Flows, User interface design, User research, User-Centered Design, UX/UI Design, Visual Design, Web design, Web Safe Fonts & Typography, Wireframing

Programs used: Atlassian, Figma, Google Suite, InVision App, InVision Studio, Invision DSM, Slack

Freelance Designer

Fontaine Design | Manchester, UK

Dec 2019 - Mar 2020

As an independent design consultant, I developed diverse visual solutions spanning logos, posters, digital interfaces, and marketing assets, primarily catering to emerging startups.

 

Key Skills: Graphic Design, UX/UI Design, Prototyping, Digital Marketing, Web & Mobile App Design

Programs used: Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Adobe XD, Blender 3D, Sketch 

UX/UI Designer

OneVoice | Manchester, UK

Jul 2018 - Dec 2019

Responsible conveying consistent design work including but not limited to: UX/UI designs for app/web platforms for a digital solutions firm.
 

Responsibilities:

  • Created digital and print collateral assets for high-profile marketing campaigns, ranging from posters, cards, social media content, web banners, video content and animation.

  • Designed and developed wireframes, working prototypes, copy and final UI and specifications.

  • Extensive experience in prototype research and testing with real customers.

  • Successfully devised and run design sprints for product and design teams.

  • Built and maintained DSM library.

  • Provided dev team with assets for iOS, Android and web through InVision and Zeplin.

Key Skills: A/B Testing, Accessibility and Inclusive Design, Agile/Scrum Methodologies, Branding and identity, Budget Tracking and Management, Communication and Presentation Skills, Complex problem-solving, Concept design, Concept development, Copywriting, Cross browser compatibility, Cross-Functional Collaboration, Customer Journey Mapping, Data-Driven Design, Design Ethics, Design Sprints, Design Systems & Style Guides, Design thinking, Digital illustration, Ethnographic research, Google design sprints, Graphic design, Growth Hacking, HTML, Iconography, Information Architecture, Interactive design, Leadership, Market Research, Marketing, Mentoring and Leadership, Project Management, Prototyping, Responsive and adaptive Design, Responsive Web Design, SEO, Social media marketing, Storyboarding, Strategic thinking, Usability Evaluation, Usability Testing, User Experience (UX), User Experience Design, User Flows, User interface design, User research, User-Centered Design, Video Production, Visual Design, Web design, Web Safe Fonts & Typography, Wireframing

 

Programs used: Atlassian, Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Google Suite, InVision App, InVision Studio, Invision DSM, Sketch, Slack

Freelance Designer

Tastecard | Manchester, UK

Jul - Sep 2017

Developed artwork for the Dining Club Group, an employer benefits company. Responsible for designing banners, emails, landing pages and powerpoint presentations for three companies: tastecard, Gourmet Society and hi-life.

Key Skills: Graphic Design, Marketing assets, Email Marketing Design, Powerpoint presentations

 

Programs used: Adobe Suite, Microsoft Suite

UX Visual Designer

boohoo | Manchester, UK

Dec 2016 - May 2017

Developed wireframes, mockups, and other digital artwork for an online fashion retailer. Built prototypes to conduct Monetate testing for qualitative analysis to iterate and rapidly adjust designs based on feedback.
 

Responsibilities:

  • Redesigned the website and other elements such as icons, banners, menu, checkout steps and functionality across devices

  • Created and standardised templates for IT to use as guidelines

  • Documented all aspects of the redesign such as font sizes, padding and image size

  • Created working prototypes by using sketches, wireframes and InvisionApp

  • Responsible for designing all form of digital artwork for the UX team to test

  • Digital artwork consisted of icons, banners, infographics, animated gifs, svg, png and other materials to test

Key Skills: A/B Testing, Accessibility and Inclusive Design, Branding and identity, Communication and Presentation Skills, Complex problem-solving, Concept design, Concept development, Copywriting, Cross browser compatibility, Cross-Functional Collaboration, Customer Journey Mapping, Data-Driven Design, Design Ethics, Design Systems & Style Guides, Design thinking, Digital illustration, Ethnographic research, Graphic design, Iconography, Interactive design, Market Research, Marketing, Project Management, Prototyping, Responsive and adaptive Design, Usability Evaluation, Usability Testing, User Experience Design, User Flows, User interface design, User research, User-Centered Design, UX/UI Design, Visual Design, Web design, Web Safe Fonts & Typography, Wireframing

 

Programs used: Adobe Creative Suite, Axure, InVision App, InVision Studio, Microsoft Office Suite, Monetate

Head of Marketing Communications

Hewden | Manchester, UK

Jun - Aug 2016

Managed a three-person communications staff of two Graphic Designers and a Marketing Manager. Directed communications action plan for national marketing events of products and services. Designed and implemented communications strategies to increase company exposure. Executed and managed plans to integrate with overall marketing tactics.
 

Responsibilities:

  • Managed Design Department ensuring strict brand identity adherence and consistency throughout all projects

  • Conceived and implemented non-existent project planning tracking system to streamline departmental projects

  • Overseen the efficient use and tracked departmental budget in excess of £300k

  • Proficient at managing multiple high visibility projects with competing deadlines

  • Briefed management monthly on team accomplishments, marketing activities and goals attained using Gantt charts and road maps

  • Researched new programs, hardware/software to improved team productivity

  • Held weekly staff meetings to review project statuses, delays, project changes and team wellness

  • Successful event planning and execution. Travelled, organized Trade Show events and researched opportunities to penetrate new markets

  • Directed programs to improve social media recognition and presence. Gathered magazines articles about the company, pictures/videos, and wrote content

  • Designed and created innovative sub brand logos for new products and/or acquired companies

  • Created marketing and promotional materials, both print and digital

  • Received merchandise requests from sales team from different depos around the UK. Packaged requested merchandise and sent them through a delivery service to depos

  • Designed all proprietary vehicle graphics for vans and trucks

  • Raised PO’s for marketing equipment, merchandise campaigns and sales team up to £400 daily

  • Managed employee Time and Attendance records, approved vacation days and tracked sick leave days

  • Kept stock and organised merchandise in stock room

Key Skills: Accessibility and Inclusive Design, Branding and identity, Budget Tracking and Management, Communication and Presentation Skills, Complex problem-solving, Concept design, Concept development, Copywriting, Cross browser compatibility, Cross-Functional Collaboration, Design Ethics, Style Guides, Design thinking, Digital illustration, Ethnographic research, Graphic design, Iconography, Leadership, Market Research, Marketing, Project Management, Responsive and adaptive Design, Responsive Web Design, SEO, Social media marketing, Strategic thinking, Usability Evaluation, Usability Testing, User research, User-Centered Design, Web design, Web Safe Fonts & Typography

 

Programs used: Adobe Creative Suite, Microsoft Office Suite

Senior Graphic Designer

Betfred | Gibraltar and Manchester, UK

Oct 2012 - Jun 2016

Developed concepts and artwork for online betting company, created graphic design solutions from the ground up. Responsible for developing and creating both digital and hardcopy designs for a wide range of product campaigns, advertising and devices. Strong team player with excellent leadership traits and meticulous attention to detail.
 

Responsibilities:

  • Acting Head of Design Department for four months due to unexpected position vacancy

  • As Senior Graphic Designer mentored and lead a team of four designers

  • Extensive experience in digital marketing capability current with social media, SEO and online trends

  • Managed, produced and designed projects from cradle to grave

  • Developed team to increase productivity and team’s ability to solve problems

  • Supervised the assessment of all graphic materials from team in order to ensure quality and accuracy in the design

  • Collaborated with product teams and provide campaign ideas

  • Developed rebranding of company image by redesigning website, logo, UX/UI design, building a fresh recognizable brand image and implemented new guidelines

  • Created and standardised templates from own initiative for design team department

  • Designed digital artwork that varied from homepages, emails, landing pages, logos, web and mobile banners, infographics, social media ads, HTML, CSS stylesheets, and other campaign material

  • Designed print material such as business cards, posters, brochures, flyers, newsletters (print and online), and booklets

  • Designed attention grabbing and aesthetically pleasing banners utilizing varied typography and readability techniques

  • Responsible for testing browser, fonts, and device compatibility

  • Sent designs to test functionality through A/B Testing

  • Ensured strict enforcement of brand guidelines

  • Created working prototypes by using sketches, wireframes and InvisionApp

  • Edited HTML/CSS files for landing pages, emails, client banners, login/logout messages and then uploaded to FTP server utilising Filezilla

Key Skills: Accessibility and Inclusive Design, Branding and identity, Budget Tracking and Management, Communication and Presentation Skills, Complex problem-solving, Concept design, Concept development, Copywriting, Cross browser compatibility, Cross-Functional Collaboration, Design Ethics, Style Guides, Design thinking, Digital illustration, Ethnographic research, Graphic design, Iconography, Leadership, Market Research, Marketing, Project Management, Responsive and adaptive Design, Responsive Web Design, SEO, Social media marketing, Strategic thinking, Usability Evaluation, Usability Testing, User research, User-Centered Design, Web design, Web Safe Fonts & Typography

 

Programs used: Photoshop, Illustrator, InDesign, Dreamweaver, Excel, Filezilla, Blender 3D.

Education

Certificate Solidworks Essentials

SolidSolutions | Manchester, UK

August 2017

This course gives users an overview of the different modules of the program, doing practical exercises that give a foundation of how to do engineering design in DSS Solidworks. Course trainers are specialists in DSS Solidworks and combine teaching with experience in production environments.

Certificate Dassault Systems Catia

Cesine - University of Wales | Santander, Spain

Jun 2012

This course gives users an overview of the different modules of the program, doing practical exercises that give a foundation of how to do engineering design in Catia V5. Course trainers are specialists in CATIA V5 CAD / CAM / CAE / PDM / DMU and combine teaching with experience in production environments.

MBA Innovation and Technology Management

Cesine - University of Wales | Santander, Spain

2011 - 2012

The objective of this degree is to acquire the necessary experience to offer a multipurpose professional profile in the area of business and in the environment of engineering and multimedia.

This MBA developed a solid foundation in specific subjects of Industrial Engineering and Multimedia and studies the business policy of innovation, design and implementation of real projects in depth.

BS Industrial Design and Multimedia Engineering

Cesine - University of Wales | Santander, Spain

2008 - 2011

The general objective of the undergraduate program is to train professionals able to contribute in any of the development phases of a product, from the initial design, to tests and calculation of prototypes, and finally to its commercialisation.

The undergraduate program offers solid training in specific subjects of Industrial Engineering and others related with graphic design and new technology, including design in 2D and 3D, virtual animation and Web Engineering.

After this program I am able to design and develop innovative products, using digital images and new multimedia technology, and have a full multidisciplinary training in the digital, virtual and graphic fields.

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