Fontaine Design

WHO AM I

AI-native Senior Product Designer with over 14 years of experience designing end-to-end digital products in international and remote environments across SaaS, startups and technology platforms.

I specialise in UX/UI, strategic design and data-driven product growth, and I work with AI-assisted workflows across research, prototyping and production to ship faster. I’ve led the full design lifecycle from discovery and strategy to delivery and implementation, creating scalable, user-centred solutions that improve usability, engagement, and product growth.

Throughout my career, I’ve worked closely with cross-functional teams (Product, Engineering, and Marketing) to define features, optimise user journeys, and build design systems that ensure consistency and efficiency across products. My approach is data-driven and impact-oriented, focusing on delivering measurable results such as improved onboarding, increased retention, and enhanced user satisfaction.

With a hybrid profile combining visual design, user experience and business thinking, I bring both strategic vision and hands-on execution, helping teams translate complex problems into intuitive and effective digital experiences.

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EXPERTISE

APP DESIGN

  • A/B Testing
  • Accessibility & Inclusive Design
  • Agile Methodologies
  • AI for Design
  • Copywriting
  • Cross-Functional Collaboration
  • Customer Journey Mapping
  • Data-Driven Design
  • Design Ethics
  • Design Sprints
  • Design Systems
  • Heuristic Evaluation
  • Information Architecture
  • Interaction Design
  • Persona Development
  • Product Design
  • Prototyping
  • Quality Assurance & Control
  • Responsive Design
  • Systems Thinking
  • UI Animation
  • User Flows
  • User Research
  • User Testing
  • UX Leadership
  • UX/UI Design
  • Wireframing

WEB DESIGN

  • Cross-Browser & Multi-Platform Compatibility
  • Custom Iconography
  • Email & Newsletter Design
  • Landing Page Design & Optimisation
  • Responsive Web Design
  • Search Engine Optimisation (SEO)
  • Social Media Graphics & Ad Design
  • Web Accessibility & Compliance
  • Web-Safe Fonts & Typography

DIGITAL DESIGN

  • 3D Modelling, Rendering & Prototyping
  • AI & Machine Learning Interface Design
  • Art Direction
  • Branding & Identity
  • Digital Advertising & Marketing Design
  • Digital Art & Illustration
  • Graphic Design
  • Icon & Infographic Design
  • Motion Design
  • Social Media Content & Campaigns
  • Storyboarding & Concept Visualisation
  • Typography & Visual Hierarchy
  • Visual Design

PRINT DESIGN

  • Book & Magazine Cover Design
  • Brochure & Flyer Design
  • Business Cards & Stationery Templates
  • Event & Wedding Invitations
  • Large Format & Poster Design
  • Packaging & Label Design
  • Print Production & Resin 3D Printing

MY PROCESS

01.

DISCOVERY

The starting point is understanding — what the business needs, what users actually do, and where the two don't quite match. Market research, competitive analysis, and user interviews all feed into this. The goal is to form clear assumptions before anything gets designed.

02.

IDEATION

With the problem defined, I move into flow work. User flows, information architecture, "How Might We" questions, and early wireframes. This stage is about structure — making sure the content and layout serve both the user and the business before a single component gets styled.

03.

DESIGN

In this stage, wireframes are transformed into high-fidelity designs or pixel-perfect prototypes including interactive elements and animations. Asset packs and documentation are prepared for developer handover.

04.

TESTING

In this final stage, the prototype is thoroughly tested with real users to gather feedback, leading to iterative designs and flow adjustments. The process also includes A/B testing, usability analysis, and quality assurance. Further changes are made to the designs or flow and retested until the experience is intuitive and satisfying.

Double-diamond process chart: Discovery expands from exposing problems to possible solutions, Define narrows to a redefined focus or brief, Design expands into tested solutions, Deliver narrows to a reiterated process.

PROGRAMS

EXPERIENCE

Senior Product Designer

Fontaine Design - Design Studio · Freelance | Remote

Jan 2026 – Present

Independent design studio creating brand identities and websites for private clients, with design consulting and self-directed product work.

Responsibilities:

  • Create brand identities and websites for private clients.
  • Advise clients on design, branding and their digital presence.
  • Design and build production websites end to end, covering UX, UI, visual design, front-end build, responsive layout and analytics.
  • Built and published a case study on designing and building a local AI workstation, using AI tools across research, concept, prototyping and production.

Programs used:

Figma, Figma Make, Blender 3D, HTML, CSS, Grok, ChatGPT, Claude, OpenClaw, Hermes, ElevenLabs, Lovable

Senior Product Designer

abodoo - AI Skills Platform · Contract | Remote

May 2024 – Dec 2025 • 1 yr 8 mos

Worked remotely as a UX/UI designer at abodoo, an AI-driven skills mapping and job matching platform, connecting talent with opportunities worldwide, elevating the user experience through intuitive, data-driven design.

Responsibilities:

  • Designed user flows, wireframes, interactive prototypes and UI handover specifications across the Skills Suite, which grew from a single product to five during my time there: Skills Passport, Skills Mapping, Skills Agent, Skills Lens and Skills 1st Matching.
  • Conducted market and user research to identify key pain points, driving improvements that increased usability, retention and user satisfaction.
  • Built and maintained the design system library, over 3,000 components and variants, improving consistency, scalability and development efficiency across the suite.
  • Produced over 20 product how-to and introduction videos, plus pitch decks, visual prototypes, infographics and website content supporting user adoption, product growth and investor acquisition.
  • Redesigned the onboarding and passport export flows.
  • Designed dashboards and graphs.
  • Implemented best practices and design methodologies in redesigns, including refined user flows, clearer copy and consistent page structures.
  • Participated in feature backlog brainstorming and contributed to product definition.
  • Maintained and improved the company and product website.

This role fuelled my drive for user-centred innovation, especially with AI at the core, and I’m geared up to keep pushing boundaries in advanced AI projects.

Programs used:

Atlassian, Canva, ElevenLabs, Figma, FigJam, Google Workspace, Grok, Jira, Lovable, Maze.co, Miro, Slack

Digital Product Designer

Plentific - PropTech SaaS · Contract | Remote

Apr 2021 – Jan 2024 • 2 yrs 10 mos

Worked remotely for a property repairs and maintenance SaaS platform, designing new features, improving the user experience, introducing new design processes and creating demo prototypes used to win new clients.

Responsibilities:

  • Designed and delivered new features for a complex B2B SaaS platform, improving user experience and enabling more efficient workflows across five user types: landlords, property managers, contractors, tenants and admins.
  • Optimised usability through research, testing and flow redesign, creating a more consistent and efficient experience that supported user adoption.
  • Standardised design and validation processes (testing, prototyping) and collaborated closely with Product Managers and engineers, improving delivery quality and supporting client acquisition through demo prototypes.
  • Designed and developed user flows, wireframes, working prototypes and UI handover specifications for both desktop and mobile.
  • Introduced a new design process and implemented user testing.
  • Updated and maintained the DSM library.
  • Researched the market and wrote product copy.

Programs used:

Abstract, Anima plugin, Atlassian, Craft, Figma, Google Workspace, Hotjar, InVision App, InVision Studio, InVision DSM, Maze.co, Sketch, Slack

User Experience Designer

Cycloid - DevOps Framework · Contract | Remote

Apr 2020 – Dec 2020 • 9 mos

Worked remotely on refactoring a DevOps platform to improve the user experience, implement processes and advise on UX best practices.

Responsibilities:

  • Redesigned every screen of a complex DevOps platform, 14 top-level sections with nested tabbed views, improving usability and simplifying workflows for technical users through clearer information architecture.
  • Defined site maps, user flows and high-fidelity interactive prototypes, reducing friction in key user tasks and demonstrating concepts to the team.
  • Researched the market and users to understand their frustrations, applying UX best practices across the full platform redesign: better user flows, clearer copy and more consistent page structure.
  • Advised the team on UX best practices.

Programs used:

Atlassian, Figma, Google Workspace, InVision App, InVision Studio, InVision DSM, Slack

Freelance Designer

Fontaine Design - Design Studio · Freelance | Manchester, UK

Dec 2019 – Mar 2020 • 4 mos

Independent consultancy delivering interfaces, marketing assets and motion content for early-stage startups.

Responsibilities:

  • Designed interfaces, marketing assets and motion content for early-stage startups, covering UI screens, interactive prototypes and animated promotional material.

Programs used:

Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe XD, Blender 3D, Sketch

UX/UI Designer

Arrk Group - Digital Consultancy · Full-time | Manchester, UK

Jul 2018 – Nov 2019 • 1 yr 5 mos

Delivered UX/UI design for app and web platforms at a digital solutions firm, supplying build-ready assets to development teams.

Responsibilities:

  • Designed and delivered wireframes, working prototypes, copy and final UI specifications for web and mobile applications, supplying the development team with iOS, Android and web assets through InVision and Zeplin.
  • Built and maintained the DSM library, improving consistency across client projects.
  • Contributed to design sprints and field user testing run by the product team, validating design decisions and optimising critical user flows.
  • Produced digital and print collateral for high-profile marketing campaigns: posters, cards, social media content, web banners, video content and animation.
  • Designed the digital and physical membership cards used by customers.
  • Conducted research and testing with real customers.

Programs used:

Atlassian, Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Google Workspace, InVision App, InVision Studio, InVision DSM, Sketch, Slack, Zeplin

Freelance Designer

Fontaine Design - Design Studio · Freelance | Manchester, UK

Sep 2017 – Jun 2018 • 10 mos

Independent design consultancy delivering visual solutions for emerging startups.

Responsibilities:

  • Delivered logos, posters, digital interfaces and marketing assets for early-stage startups, spanning identity, web and print.

Programs used:

Adobe Creative Suite, Blender 3D, Microsoft Office Suite

Freelance Graphic Designer

tastecard - Employer Benefits · Freelance | Manchester, UK

Jul 2017 – Sep 2017 • 3 mos

Developed artwork for the Dining Club Group, an employer benefits company.

Responsibilities:

  • Designed banners, email campaigns, landing pages and presentations across three brands for the Dining Club Group: tastecard, Gourmet Society and hi-life.

Programs used:

Adobe Creative Suite, Microsoft Office Suite

User Experience Visual Designer

boohoo - Online Fashion Retail · Full-time | Manchester, UK

Dec 2016 – May 2017 • 6 mos

Developed wireframes, mockups and digital artwork for an online fashion retailer, building prototypes to run Monetate testing for qualitative analysis and iterate designs on feedback.

Responsibilities:

  • Redesigned the website and mobile experience for an online fashion retailer, covering icons, banners, navigation, menu and the checkout flow across devices.
  • Built interactive prototypes and ran Monetate tests for qualitative analysis, iterating designs based on user feedback.
  • Created standardised templates to IT guidelines and documented the redesign in full, including font metrics, padding and image dimensions.
  • Developed digital artwork for UX team testing.

Programs used:

Adobe Creative Suite, Axure, InVision App, Microsoft Office Suite, Monetate

Head of Marketing Communications

Hewden - Plant Hire · Full-time | Manchester, UK

Jun 2016 – Aug 2016 • 3 mos

Managed the communications function for a national plant hire company.

Responsibilities:

  • Managed a three-person communications team of two graphic designers and a marketing manager.
  • Directed the communications action plan for national marketing events of products and services.
  • Managed a departmental budget in excess of £300k and raised purchase orders up to £400 daily.
  • Built a project planning and tracking system from nothing to streamline departmental projects.
  • Designed sub-brand logos for new and acquired products, vehicle graphics, and print and digital marketing material.
  • Organised trade show events and researched opportunities in new markets.

Programs used:

Adobe Creative Suite, Microsoft Office Suite

Senior Graphic Designer

Betfred - Online Betting · Full-time | Manchester, UK

Oct 2012 – Jun 2016 • 3 yrs 9 mos

Developed concepts and artwork for an online betting company, creating digital and print design across campaigns and devices.

Responsibilities:

  • Stepped in as Acting Head of Design for four months to cover an unexpected vacancy, mentoring and leading a four-member design team.
  • Delivered the full company rebrand across web, email, print and in-shop material, keeping every touchpoint consistent.
  • Designed and built the digital and print artwork inventory: landing pages, banners, emails, promotions, POS and large-format signage.
  • Ran A/B and compatibility testing across browsers and devices to improve conversion on campaign pages.
  • Created reusable templates and guidelines so campaigns could be produced faster and stay on brand.
  • Managed asset delivery and site uploads through FileZilla, working with developers and marketing to hit campaign deadlines.

Programs used:

Adobe Creative Suite, FileZilla, HTML, CSS, Microsoft Office Suite

EDUCATION

SolidWorks Essentials Certificate

Solid Solutions | Manchester, UK

Sep 2017

This course gives users an overview of the different modules of the program, doing practical exercises that give a foundation in engineering design in DSS SolidWorks.

CATIA Certification (Dassault Systèmes)

University of Wales - Cesine Campus | Santander, Cantabria, Spain

Jul 2012

This course gives users an overview of the different modules of the program, doing practical exercises that give a foundation in engineering design in CATIA V5.

Master’s Degree in Innovation and Technology Management

University of Wales - Cesine Campus | Santander, Cantabria, Spain

Jul 2012

The objective of this degree is to acquire the necessary experience to offer a multipurpose professional profile in the area of business and in the environment of engineering and multimedia.

Bachelor’s Degree in Industrial Design and Multimedia Engineering

University of Wales - Cesine Campus | Santander, Cantabria, Spain

Sep 2008 – Jul 2011

The general objective of the undergraduate programme is to train professionals able to contribute to any of the development phases of a product, from the initial design to tests and calculation of prototypes, and finally to its commercialisation.

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