Senior Product Designer with 12+ years of experience designing end-to-end digital products across SaaS, B2B platforms, startups, and international environments.
I specialize in UX/UI, combining user research, interaction design, and visual execution with strong business and product thinking. I’ve led the full design lifecycle from discovery and strategy to delivery and implementation, creating scalable, user-centred solutions that improve usability, engagement, and product growth.
Throughout my career, I’ve worked closely with cross-functional teams (Product, Engineering, and Marketing) to define features, optimise user journeys, and build design systems that ensure consistency and efficiency across products. My approach is data-driven and impact-oriented, focusing on delivering measurable results such as improved onboarding, increased retention, and enhanced user satisfaction.
With a hybrid background in design and product, I bring both strategic vision and hands-on execution, helping teams translate complex problems into intuitive and effective digital experiences.
01.
The starting point is understanding — what the business needs, what users actually do, and where the two don't quite match. Market research, competitive analysis, and user interviews all feed into this. The goal is to form clear assumptions before anything gets designed.
02.
With the problem defined, I move into flow work. User flows, information architecture, "How Might We" questions, and early wireframes. This stage is about structure — making sure the content and layout serve both the user and the business before a single component gets styled.
03.
In this stage, wireframes are transformed into low-fidelity designs or pixel-perfect prototypes including interactive elements and animations. Asset packs and documentation are prepared for developer handover.
04.
In this final stage, the prototype is thoroughly tested with real users to gather feedback, leading to iterative designs and flow adjustments. The process also includes A/B testing, usability analysis, and quality assurance. Further changes are made to the designs or flow and retested until the experience is intuitive and satisfying.
abodoo | Remote
May 2024 - Dec 2025
Worked remotely as a UX/UI designer at abodoo, an AI-driven skills mapping and job matching platform connecting talent with opportunities worldwide, elevating the user experience through intuitive designs and data-driven improvements.
Responsibilities:
Plentific | Remote
Apr 2021 - Jan 2024
Worked remotely for a property repairs and maintenance SaaS platform, designing new features, improving the user experience, implement new design processes and create demo prototypes to be used to acquire new clients.
Responsibilities:
Cycloid | Remote
Apr 2021 - Jan 2024
Worked remotely on refactoring DevOps platform to improve the user experience, implement processes and consult team on UX best practices.
Responsibilities:
Fontaine Design | Manchester, UK
Dec 2019 - Mar 2020
As an independent design consultant, I developed diverse visual solutions spanning logos, posters, digital interfaces, and marketing assets, primarily catering to emerging startups.
OneVoice | Manchester, UK
Jul 2018 - Dec 2019
Responsible conveying consistent design work including but not limited to: UX/UI designs for app/web platforms for a digital solutions firm.
Responsibilities:
Tastecard | Manchester, UK
Jul - Sep 2017
Developed artwork for the Dining Club Group, an employer benefits company. Responsible for designing banners, emails, landing pages and powerpoint presentations for three companies: tastecard, Gourmet Society and hi-life.
boohoo | Manchester, UK
Dec 2016 - May 2017
Developed wireframes, mockups, and other digital artwork for an online fashion retailer. Built prototypes to conduct Monetate testing for qualitative analysis to iterate and rapidly adjust designs based on feedback.
Responsibilities:
Betfred | Gibraltar and Manchester, UK
Oct 2012 - Jun 2016
Developed concepts and artwork for online betting company, created graphic design solutions from the ground up. Responsible for developing and creating both digital and hardcopy designs for a wide range of product campaigns, advertising and devices.
Responsibilities:
SolidSolutions | Manchester, UK
August 2017
This course gives users an overview of the different modules of the program, doing practical exercises that give a foundation of how to do engineering design in DSS Solidworks.
Cesine - University of Wales | Santander, Spain
Jun 2012
This course gives users an overview of the different modules of the program, doing practical exercises that give a foundation of how to do engineering design in Catia V5.
Cesine - University of Wales | Santander, Spain
2011 - 2012
The objective of this degree is to acquire the necessary experience to offer a multipurpose professional profile in the area of business and in the environment of engineering and multimedia.
Cesine - University of Wales | Santander, Spain
2008 - 2011
The general objective of the undergraduate program is to train professionals able to contribute in any of the development phases of a product, from the initial design, to tests and calculation of prototypes, and finally to its commercialisation.